Saturday, February 18, 2012

Music that makes the ads worth watching.

You've released a few singles and they haven't even made the charts. No-one has heard of your new album and YouTube views are lacking.
The joys of trying to break into the music industry.

Then a medium of payed advertisement is delivered. Furniture, mobile phone networks, fast food. The most generic products but ads that you pay most attention to because of their use of music. You've grabbed the attention of millions. A product sells and so does the band.



Advert - Guinness
Song - Mr. Blue Sky by ELO



Guinness make good ads. This is one of their best but purely because of ELO. Their tagline "the dot became a Guinness" makes the concept of the advert silly.


Advert - KFC

Song - One Big Family by Temple Cloud



Never thought I'd say this but, well done KFC. My sentiments are resonated by the top comment on the official video; "I can't believe it but KFC advert got me here."


Advert - Coors Light
Song - Listen to your Love by Mona



This one wasn't that prominent on our boxes but I love Mona and even if it is from Coors Light, they deserve all the endorsements they get.



Advert - Vodafone
Song - Hotel Song by Regina Spektor



Although this isn't one of her best songs, it really garnered her album a whole lot of attention.


Advert - Vodafone
Song - Terrible Love by The National



Vodafone really know how to choose music for their adverts. In fact, they just know how to make a good ad altogether.



Advert - Ikea
Song - You'll Always Find Me in the Kitchen at Parties by Man Like Me



This is just fun and quirky and everyone knows it. I now want a kitchen from Ikea. They have done their job.


Advert - Nikon
Song - Welcome Home by Radical Face




I like the Robbie Williams part <3


Advert - Discover Ireland
Song - Remember When by Heathers




Heathers shot to fame in Ireland after this advert. Haven't heard of them since their first album but it had some really catchy songs song it.


Advert - Sky
Song - To Build a Home by The Cinematic Orchestra




Great, great ad.


Advert - Sony
Song - Heartbeats by José González



I like the part where the balls bounced down the street.


Advert - O2
Song - Cosmic Love by Florence and The Machine




This advert reminds me of actually seeing Florence at a festival in Ireland 2009, a couple of months after this ad was released.
It's interesting that she released Days are Over as her first single twice before this ad and Cosmic Love. And then re-released it for a third time after she grabbed people's attention.
To think that people don't watch ads?

That folks, is the power of television.

No comments:

Post a Comment